Market research
Services

QN

Quantitative

The Fifth Quadrant team excels in quantitative research, specialising in extracting valuable insights from large-scale datasets. We use surveys, statistical analysis, and data …

The Fifth Quadrant team excels in quantitative research, specialising in extracting valuable insights from large-scale datasets. We use surveys, statistical analysis, and data modeling to provide businesses with quantitative evidence that can support decision-making processes. This empowers them to better understand market trends, customer preferences, and the impact of various factors on business performance, harnessing the power of numbers to make making data-driven decisions, optimise strategies, and achieve measurable improvements.
Case Studies

tl

Thought Leadership

Fifth Quadrant is an expert in Thought Leadership research. We have a relentless focus on industry trends, emerging technologies, and market insights, providing …

Fifth Quadrant is an expert in Thought Leadership research. We have a relentless focus on industry trends, emerging technologies, and market insights, providing in-depth analysis and strategic recommendations that position our clients as thought leaders in their respective fields. Through comprehensive research, we identify knowledge gaps and leverage our expertise to help organisations develop compelling content and drive meaningful conversations that shape the future of their industries.
Case Studies

Ql

Qualitative

Fifth Quadrant has a deep qualitative toolkit, leveraging a range of techniques to provide businesses with valuable insights into the rich complexities of …

Fifth Quadrant has a deep qualitative toolkit, leveraging a range of techniques to provide businesses with valuable insights into the rich complexities of human experiences. We use in-depth interviews, focus groups, discussion boards and observations to uncover nuanced understanding of customer behaviours and motivations. By delving beyond surface-level data, we help businesses gain profound insights into their target audience, empowering them to connect with their customers on a deeper level, driving meaningful engagement and business success.
Case Studies

cx

Customer Experience

At Fifth Quadrant, we have a deep understanding of the complexities of customer interactions, with extensive experience exploring the emotional and behavioural aspects …

At Fifth Quadrant, we have a deep understanding of the complexities of customer interactions, with extensive experience exploring the emotional and behavioural aspects that drive customer perceptions and preferences. Our team stand apart based on their ability to capture the nuances in the customer journey and identify key pain points across touchpoints, processes and people. Through detailed synthesise of customer feedback, sentiment analysis and churn rates, we help businesses identify actionable strategies to drive customer centricity transformation and improve business performance.
Case Studies

b2b

Business to Business

Fifth Quadrant’s B2B expertise lies in comprehending the unique dynamics that characterise business-to-business environments. Recognising the complex interplay of multiple stakeholders, long sales …

Fifth Quadrant’s B2B expertise lies in comprehending the unique dynamics that characterise business-to-business environments. Recognising the complex interplay of multiple stakeholders, long sales cycles, and intricate decision-making processes, Fifth Quadrant is adept at designing tailored research methodologies that capture the nuances of B2B interactions. Fifth Quadrant goes beyond surface-level insights, leveraging their industry-specific knowledge and innovative research techniques to offer comprehensive views of the B2B landscape, helping clients uncover hidden patterns and gain a competitive edge.
Case Studies

CJM

Customer Journey Mapping

Fifth Quadrant uses design thinking methods and tools to understand and diagnose current state customer experience to create new and relevant future state …

Fifth Quadrant uses design thinking methods and tools to understand and diagnose current state customer experience to create new and relevant future state customer experiences which drive differentiation, loyalty, and advocacy. We employ a range of research techniques to identify critical moments of truth, identify areas for improvement, and develop targeted strategies to enhance customer satisfaction and loyalty. By understanding the end-to-end journey, we help businesses identify opportunities for process automation and optimisation, channel integration and personalisation.
Case Studies