Animal Health
breeding success for tomorrow
The industry
Animal Health is a significant industry in Australia with one of the highest rates of pet ownership and as a world leading producer of livestock and livestock products.
Accordingly a multitude of animal health companies provide food, medicines and products for purchase through grocery, veterinary and agricultural distribution channels. These products are essential to support the health of pets and livestock throughout the country.
Key trends shaping the future of the animal health industry include:
1
Technology Integration in Animal Health
The use of technology in farming is expanding rapidly, with IoT devices being used to monitor animal health, track movements, and manage feeding schedules. Drones are assisting in herding and monitoring livestock, while AI is being utilised to improve breeding strategies, enhance productivity, and identify potential health issues early. These technologies are leading to more efficient and humane farming practices.
2
Growth of Alternative Therapies for Pets
There is a growing demand among pet owners for holistic, less invasive treatments for their animals, leading to the rise of alternative therapies such as acupuncture, physiotherapy, and natural supplements. Pet mental health is also gaining attention, with increased demand for behaviourists, calming products like pheromone diffusers and specialised.
3
Sustainability and Ethical Farming
There is increasing pressure on the livestock industry to adopt sustainable and ethical farming practices. This includes reducing greenhouse gas emissions, improving manure management, and enhancing animal welfare standards. Farms are integrating renewable energy sources, precision agriculture, and regenerative farming methods to meet environmental and ethical expectations, ensuring a sustainable future for animal farming.
4
Advanced Diagnostic Tools and Personalised Care
The digital revolution in veterinary diagnostics, imaging, and genomics is enabling faster, more accurate diagnoses for both farm and companion animals. Advanced tools allow veterinarians to create personalised treatment plans, often addressing health issues before clinical symptoms emerge. This shift towards preventative care improves animal health outcomes and reduces treatment costs in the long term.
5
Antimicrobial Resistance (AMR) and Responsible Use of Antibiotics
The global concern over antimicrobial resistance is influencing how antibiotics are used in animal health. There is a growing emphasis on reducing the use of antibiotics in livestock production and improving biosecurity measures to prevent disease outbreaks. Veterinarians and farmers are focusing on alternative treatments, vaccination programs, and improved animal husbandry practices to mitigate the risk of AMR.
For animal health market research
Contact Fifth Quadrant
FAQ’s
Market research provides insights into pet owner preferences, veterinary needs, and livestock management practices, helping companies develop products and services that support animal health and meet the specific needs of pets and livestock.
Fifth Quadrant can access key audiences, including pet owners, veterinarians, and farmers.
Common methodologies include pet owner segmentation studies, veterinary needs assessments, customer journey mapping, brand health and awareness tracking, and gateposting (on-farm interviews with farmers).
AI is reshaping market research by advancing sentiment analysis, predictive analytics, and streamlining data collection and processing. These capabilities enable faster, data-driven insights, helping businesses adapt quickly to market changes and enhance engagement with animal health stakeholders.
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