Category Archives: TL

September 2024 VFACTS: limping towards the finish line

As we close out the third quarter of 2024, the Australian new vehicle market has posted another 10% year-on-year decline, continuing the downward trend seen over recent months. Despite the…

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Culture at Fifth Quadrant

So far in my career, I have spent an estimated 7,900 hours in the workplace. Given that, it makes sense to want a workplace where you can enjoy not only…

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Human Insights Conference 2024: An Insightful and Inspiring Future

The Research Society’s 2024 Human Insights Conference, held in Sydney, brought together the industry for two days of insight sharing and future gazing on the rapidly evolving market research industry….

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Nurturing critical thinkers: Shaping Our Industry’s Future

The future of our industry hinges on the successful development of younger generations to be critical thinkers, but we’re still struggling to consistently deliver this. I had the privilege of…

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August 2024 VFACTS: toyota strong as market dips

August 2024 VFACTs marked a significant moment in the Australian automotive industry, with 98,238 units sold, for a 10.6% decline on last year’s 109,966 vehicles. While this initially suggest a…

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business leaders key to responsible AI

As we stand on the cusp of an AI revolution, the importance of implementing Responsible AI (RAI) practices has never been more critical. Our latest research, the Australian Responsible AI…

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july 2024 VFACTS: toyota rolls on 

July 2024 marked another pivotal month for the Australian automotive industry, with the latest VFACTS sales data revealing significant shifts in consumer preferences and market dynamics. The market again cracked…

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SME growth aspirations on hold as revenues slide

Updates to this research are published monthly. View previous wave The latest edition of Fifth Quadrant’s SME Sentiment Tracker shows ongoing downward pressure on revenues, with 40% of businesses reporting lower…

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the financial struggles of Australians

Recent data from the Fifth Quadrant Consumer Omnibus highlights the significant financial hardships faced by Australians, with 37% struggling to meet household expenses and 10% unable to pay all their…

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june 2024 VFACTS: the beginning of the end? 

Australia has reached the midpoint of the year, and has recorded another strong sales figure, with 119,659 new vehicles delivered in June. We are however seeing conflicting trends across the…

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