Category Archives: Services

Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

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Thought Leadership Research Wins Deals with the buyers You don’t See

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

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Independent breweries defy Australia’s hospitality slump

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

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Predictive NPS: a think piece on the future of customer loyalty

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

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Are we overrevving the EV hype? Why smart aftermarket decisions start with your local market

Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…

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Why pay more? Understanding the pull of premium

In an age of economic uncertainty, it would be reasonable to expect consumers to cut spending. Ongoing financial pressure has seen household savings plummet, from 13.3% in 2021 to just…

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New vehicle sales June 2025: Surge levels the half-year ledger 

Updates to New Vehicle Sales are published monthly. View previous wave. New Vehicle Sales June 2025 delivered a strong close to the first half of the year, with 127,437 new vehicles…

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SMEs scale back as revenue pressures intensify to close out FY25

Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…

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Is ChatGPT really “Rotting Our Brains”?

A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…

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The global fertility crisis

The United Nations has delivered a stark warning: global fertility rates are plummeting at an unprecedented pace. The organisation’s latest report, alongside comprehensive fertility data for 2024, reveals a world…

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