Category Archives: Services

meet generative AI: the newest member of fifth quadrant

At Fifth Quadrant, we are constantly embracing innovative tools and technologies to enhance our market research capabilities and provide clients with a greater level of insight. Accordingly, we are early…

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sneak preview: 2024 corporate fleet insights report

As we prepare to release the 2024 edition of our Corporate Fleet Insights Report, we are excited to share a sneak preview of the high-level themes that are shaping the…

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May 2024 VFACTS: spotlight on Hybrids

Australia’s automotive industry has continued its record-breaking new vehicle sales streak, reaching an all-time record high for the month of May. Despite April dipping back below 100,000 sales (97,202), May…

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SME sentiment points to rise in unemployment

Updates to this research are published monthly. View previous wave The latest Fifth Quadrant SME Sentiment Tracker continues to report soft revenues in line with weak economic conditions.  33% report lower…

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the cost of keeping man’s best friend

Australians love their pets, but as the cost of living continues to rise, many are reconsidering their pet related expenses. According to research commissioned by health fund HCF, 4 in…

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Examining the use of pharmaceutical interventions in weight management in Australia 

In our ongoing series on body image and weight issues in Australia, we delve deeper into the use of pharmaceutical interventions like Ozempic and Mounjaro. The GLP1 agonist class of…

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health hazards on TikTok: medical experts caution young Australians

With endless information only a swipe up away, young Australians face a crucial challenge in discerning the credibility of health advice on social media platforms like TikTok.  With 51% of young Australians…

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from urban streets to outback: ford and toyota’s duel in the australian market

In the Australian automotive landscape, the real showdown isn’t Ford versus Ferrari at Le Mans, but rather Ford versus Toyota—a rivalry that impacts the daily lives of consumers much more…

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SMEs in holding pattern amid interest rate speculation

Updates to this research are published monthly. View previous wave The latest findings from the Fifth Quadrant SME Sentiment Tracker reveal a slight weakening in year-on-year revenue, with 34% of SMEs…

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April 2024 VFACTS: signaling a new normal in Australian auto sales?

April’s automotive sales have broken the streak, dipping below 100,000 units for the first time this year. Despite this dip, the 97,202 new vehicle sales this month still significantly outpace…

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