How to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
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Enabling success for tomorrow
How generative AI is redefining search behaviour in Australia
Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingSupply chain volatility is permanent
The World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…
Continue readingThe AI Trust Index: Why experience drives confidence
Over 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…
Continue readingAI Leadership Summit 2025: How AI is defining Australia’s future
In October this year, I attended the CEDA AI Leadership Summit 2025 at Brisbane’s Royal International Convention Centre, Australia’s most influential AI conference of the year. Sponsored by the National…
Continue readingScaling the why: Bringing qual depth to quant surveys
AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingIs ChatGPT really “Rotting Our Brains”?
A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…
Continue readingThe rising risk of ecommerce payment fraud
Online shopping is the norm for Australians, but as digital spending grows, so too does the threat of ecommerce payment fraud, online scams, and broader cybercrime. According to PayPal’s eCommerce…
Continue readingThe future is collaborative: leveraging the Human-AI partnership
Artificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…
Continue readingHow DNA could solve the world’s data crisis
the data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…
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