How to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
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Animal health’s surprising role in human treatments
Some of the most important medicines in use today began their lives treating sheep, cattle, or companion animals. That is not a coincidence. The relationship between animal health and human…
Continue readingHow generative AI is redefining search behaviour in Australia
Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingNew vehicle sales January 2026: One in seven cars now has a plug
New Vehicle Sales January 2026: Australian new vehicle sales totalled 87,753 units in January 2026, just 128 more than the same month last year. On the surface, a market in…
Continue readingThe hidden reality of male confidence
Australian men are sitting at 63 out of 100 when it comes to overall confidence. If your phone battery was at 63%, you’d be looking for a charger. That’s where…
Continue readingThe pessimism paradox: Why Australia’s wealthiest generation doesn’t feel secure
Generation X is now Australia’s wealthiest generation, holding more wealth in property and shares than any other generation in Australia. According to the latest KPMG analysis, Gen X households have…
Continue readingAustralia’s emergency departments: 2025 National performance report card
According to the Australian Medical Association’s 2025 Public Hospital Report Card, 55% of Australia’s emergency department (ED) visits in 2023–24 (latest data) were completed within four hours. The four-hour benchmark…
Continue readingWhat 50% renewables means for Australia’s electricity system
Australia’s electricity system crossed a critical threshold in the final quarter of 2025. For the first time, renewable energy sources supplied more than 50% of total electricity demand across the…
Continue readingSME January 2026: SME confidence falls sharply as rates and uncertainty rise
Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
Continue readingNew Vehicle Sales 2025: Australia now has two vehicle markets. Which one are you selling to?
New Vehicle Sales 2025: The Ford Ranger was Australia’s best-selling vehicle in 2025. Among private buyers, it ranked 13th. That gap tells you something important about where the Australian market…
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