Category Archives: Consumer & Retail

Creating success for tomorrow

more Australians taking on multiple jobs to combat cost-of-living

Cost-of-living pressures impacted Australian households dramatically throughout 2023. The effects of a rising cost-of-living are well-documented and far-reaching, extending from economic hardship and loan stress, to declining social cohesion and…

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BNPL usage ramps up amidst festive season cost-of-living pressures

As the holiday season approaches, Australians find themselves grappling with the delicate balance of festive spending amidst escalating cost-of-living pressures. For many households, the overwhelming concern of managing tighter budgets…

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cost-of-living: are consumers giving up on sustainability?

Australian consumers drastically altered their behaviour during COVID-19, as they were forced to stay at home, and were unable to travel. One benefit of this however was a positive impact…

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from bills to bytes: Australia’s cashless conundrum

In this blog, we continue our exploration of Australia’s transition towards a cashless society. Following on from our previous post, this piece unpacks the human element, using data from the…

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paws for thought: decoding Australian’s pet health spending

Australians love their pets, and it shows in their spending habits. According to the Fifth Quadrant Consumer Tracker, Australian pet owners spend an average of $209 per month on their…

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understanding ChatGPT usage in Australia: latest fifth quadrant study

Recent research conducted by Fifth Quadrant into Australian consumers show that 70% of the adult population are now aware of ChatGPT, including one quarter that actively engage with the tool….

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internship success: 14 transformative months at fifth quadrant

I started my internship at Fifth Quadrant back in June 2022, and the past fourteen months have been filled with a breadth of experiences that have taught me lifelong lessons…

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cashless society: is physical currency gone for good in 2023?

The Australian financial landscape is set for a significant transformation as we increasingly shift away from cash to digital alternatives. According to the Reserve Bank of Australia (RBA) earlier this…

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Aussies set to spend $10.5 billion on Christmas gifts despite cost-of-living crisis

‘Tis the season to spend! Despite the cost-of-living crisis dominating headlines throughout the year, Christmas cheer and gift giving fever is inspiring Aussies to dig deep into their pockets and…

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car loyalty in flux as consumers consider new makes and models

The Australian new vehicle sales market is in a state of flux, with brands shifting from franchise to agency models, others considering Direct To Consumer (DTC) sales, ongoing vehicle shortages…

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