painting the way for architects
Case Studies
The Brief
Our objective was to evaluate the brands being specified by architects in the paint category, determine if other stakeholders influence these specifications, and explore architects' concerns regarding any changes made.
Our objective was to evaluate the brands being specified by architects in the paint category, determine if other stakeholders influence these specifications, and explore architects' concerns regarding any changes made.
The approach
We sampled 200 architects from both metro and regional areas, ensuring a wide range of experience, project types, specialisations, and firm sizes. An initial email invitation was sent to 3,000 architects as a warmup. We then used a CATI methodology to complete the majority of surveys.
We sampled 200 architects from both metro and regional areas, ensuring a wide range of experience, project types, specialisations, and firm sizes. An initial email invitation was sent to 3,000 architects as a warmup. We then used a CATI methodology to complete the majority of surveys.
The challenge
The main challenge when researching architects is obtaining a truly representative sample. Architects are busy professionals with demanding schedules, making it challenging to secure their participation in surveys. Moreover, the diversity in their firmographics, project types, and levels of experience adds complexity to gathering data that accurately reflects the broader population. This necessitates rigorous methodologies and persistent follow-up efforts to ensure comprehensive and reliable insights.
The main challenge when researching architects is obtaining a truly representative sample. Architects are busy professionals with demanding schedules, making it challenging to secure their participation in surveys. Moreover, the diversity in their firmographics, project types, and levels of experience adds complexity to gathering data that accurately reflects the broader population. This necessitates rigorous methodologies and persistent follow-up efforts to ensure comprehensive and reliable insights.
The insight
This research provided our client with critical insights into paint specification behaviours and a clear view of the competitive landscape. Also they were able to reveal different preferences and behaviours in various market segments within the architectural community.
This research provided our client with critical insights into paint specification behaviours and a clear view of the competitive landscape. Also they were able to reveal different preferences and behaviours in various market segments within the architectural community.
The outcome
Our client will use these insights to tailor their marketing and sales strategies, ensuring their products and messaging align with specific preferences and needs. They also identified opportunities to strengthen their brand's position and address gaps in their offer to enhance engagement.
Our client will use these insights to tailor their marketing and sales strategies, ensuring their products and messaging align with specific preferences and needs. They also identified opportunities to strengthen their brand's position and address gaps in their offer to enhance engagement.
