improving patient outcomes for STI and HIV care
Case Studies
The Brief
To provide an in-depth, segmented understanding of General Practitioner (GP) beliefs, attitudes and behaviours in relation to STI and HIV health care which informs interventions to improve patient outcomes in line with strategic health policy priorities.
To provide an in-depth, segmented understanding of General Practitioner (GP) beliefs, attitudes and behaviours in relation to STI and HIV health care which informs interventions to improve patient outcomes in line with strategic health policy priorities.
The approach
Quantitative research with 150 GPs was used to understand current practices and priorities when consulting with patients with STI and HIV. This was followed by focus groups and in-depth interviews to obtain a deeper understanding of how to increase GP engagement and to test and refine messages and resources.
Quantitative research with 150 GPs was used to understand current practices and priorities when consulting with patients with STI and HIV. This was followed by focus groups and in-depth interviews to obtain a deeper understanding of how to increase GP engagement and to test and refine messages and resources.
The challenge
The challenge was to build a GP segmentation model which the client could operationalise in GP interventions and communications. The solution was to segment GPs according to their level of experience, confidence and knowledge in providing STI and HIV care. A segment allocation tool was developed so the client could recreate the segments in any future activities.
The challenge was to build a GP segmentation model which the client could operationalise in GP interventions and communications. The solution was to segment GPs according to their level of experience, confidence and knowledge in providing STI and HIV care. A segment allocation tool was developed so the client could recreate the segments in any future activities.
The insight
Fewer than a half of GPs surveyed were confident in both HIV and STI care. The way that GP's initiate and respond to conversations around STIs and HIV is dependent on their level of experience. This indicates a high degree of unpredictability and variation in the quality of STI and HIV care that is available and delivered to patients.
Fewer than a half of GPs surveyed were confident in both HIV and STI care. The way that GP's initiate and respond to conversations around STIs and HIV is dependent on their level of experience. This indicates a high degree of unpredictability and variation in the quality of STI and HIV care that is available and delivered to patients.
The outcome
The insights have informed interventions designed to support GPs to deliver patient-centred care across STI and HIV care including prevention, testing and treatment. Examples include communications and GP workforce development, GP engagement interventions and recommendations to improve patient outcomes, including addressing HIV-related stigma.
The insights have informed interventions designed to support GPs to deliver patient-centred care across STI and HIV care including prevention, testing and treatment. Examples include communications and GP workforce development, GP engagement interventions and recommendations to improve patient outcomes, including addressing HIV-related stigma.
