empowering pacific exporters: a decade of insight
Case Studies
The Brief
Pacific Trade Invest (PTI) supports and promotes businesses from the Pacific region through trade, investment, and tourism facilitation. For over a decade, Fifth Quadrant has partnered with PTI to uncover valuable insights into the activities and perspectives of exporting businesses across the Pacific. By tracking these changes and trends, our client can drive positive outcomes for exporters and contribute to informed policy development in the region.
Pacific Trade Invest (PTI) supports and promotes businesses from the Pacific region through trade, investment, and tourism facilitation. For over a decade, Fifth Quadrant has partnered with PTI to uncover valuable insights into the activities and perspectives of exporting businesses across the Pacific. By tracking these changes and trends, our client can drive positive outcomes for exporters and contribute to informed policy development in the region.
The approach
The research employs a quantitative online approach, targeting Pacific-based business decision-makers through our client’s contact list. A total of 252 respondents completed the survey, representing a diverse mix of industries, business sizes, and stages of export maturity.
The research employs a quantitative online approach, targeting Pacific-based business decision-makers through our client’s contact list. A total of 252 respondents completed the survey, representing a diverse mix of industries, business sizes, and stages of export maturity.
The challenge
The primary challenge was obtaining responses from exporters across the Pacific Islands, including Fiji, PNG, and Vanuatu, as well as more remote locations like the Marshall Islands, Palau, and Micronesia. This necessitated an extended fieldwork period, with ongoing communication from our client to ensure a robust sample was achieved.
The primary challenge was obtaining responses from exporters across the Pacific Islands, including Fiji, PNG, and Vanuatu, as well as more remote locations like the Marshall Islands, Palau, and Micronesia. This necessitated an extended fieldwork period, with ongoing communication from our client to ensure a robust sample was achieved.
The insight
The research provides valuable insights into exporter confidence, barriers to exporting, the impact of extreme weather patterns, and the role of digital marketing. Findings indicate a post-pandemic rebound in both revenue and confidence levels, despite ongoing challenges related to costs, logistics, and financing. In the latest wave, we introduced questions on gender equality, disability, and social inclusion (GEDSI), revealing a strong understanding and implementation of GEDSI policies and practices across the region.
The research provides valuable insights into exporter confidence, barriers to exporting, the impact of extreme weather patterns, and the role of digital marketing. Findings indicate a post-pandemic rebound in both revenue and confidence levels, despite ongoing challenges related to costs, logistics, and financing. In the latest wave, we introduced questions on gender equality, disability, and social inclusion (GEDSI), revealing a strong understanding and implementation of GEDSI policies and practices across the region.
The outcome
The research supports regional efforts to achieve UN Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure). It also aligns with the 2050 Strategy for the Blue Pacific Continent, specifically Pillar Four: "Resource and Economic Development." The final report produced by our client thus serves as an essential resource for stakeholders across the business ecosystems of the Pacific Islands region.
The research supports regional efforts to achieve UN Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure). It also aligns with the 2050 Strategy for the Blue Pacific Continent, specifically Pillar Four: "Resource and Economic Development." The final report produced by our client thus serves as an essential resource for stakeholders across the business ecosystems of the Pacific Islands region.
